LAX.COM

SOCIAL / PHOTOGRAPHY / VIDEO / BRANDING

Since launching in 2000, Lax.com has grown into the leading online destination for lacrosse players, coaches, and fans seeking top gear and custom uniforms. Built on a passion for the game and a commitment to quality and service, Lax.com supports athletes and teams across the U.S. and Canada. Our team channels that passion into dynamic visuals and engaging campaigns that connect players and fans across all digital platforms.

Through deep brand immersion, INDUSTRY developed a bold visual approach, capturing compelling photography and video that showcase the energy and community spirit of lacrosse. We then designed and executed integrated marketing campaigns—combining social media, email marketing, and sponsorship activations—that elevate brand awareness and strengthen customer loyalty. Our ongoing collaboration ensures fresh, creative content that celebrates the growth and culture of lacrosse nationwide.

EXPLORE lACROSSE UNLIMITED