The full rebranding and digital strategy included reimagining the name as the Mostafavi Eye Institute (previously Lasik of Staten Island), redesigning the logo and brand colors, social media content and strategy, and a sleek new website with video and digital bill pay. The team also implemented a targeted marketing strategy to boost visibility and outreach through SEO campaigns, sponsored content on social media, pay-per-click campaigns, and patient testimonials.
In addition to rebuilding the practice’s digital identity, the team also created collateral materials such as business cards, forms, informational hand-outs, sell sheets, and more. We worked closely with the principals to create an in-office atmosphere that reflects their online identity, including creative signage and outdoor banners.
