In our task to take the idea from concept to creation, our team began by developing brand identity materials, including the company’s name, logo, website, slogans, and graphics detailing how the platform works. The next big project was the on-demand app. We conceived and developed a user-friendly smartphone app that offers many of the features of large ride-share brands, such as a live tracker for the user’s vehicle, a chat window so passengers and drivers can communicate inside the app, and detailed profiles of the driver with headshots.