Gardian

WEB / DESIGN / APP / MARKETING / BRANDING

In 2017, GARDIAN came to INDUSTRY with the innovative idea to create an on-demand app and digital platform that pairs personal drivers with passengers in the comfort of their own vehicles. Our team collaborated with the young start-up to bring its vision to fruition, building the brand’s identity from the ground up and positioning the company as a disrupter in the high-end rideshare industry.

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In our task to take the idea from concept to creation, our team began by developing brand identity materials, including the company’s name, logo, website, slogans, and graphics detailing how the platform works. The next big project was the on-demand app. We conceived and developed a user-friendly smartphone app that offers many of the features of large ride-share brands, such as a live tracker for the user’s vehicle, a chat window so passengers and drivers can communicate inside the app, and detailed profiles of the driver with headshots.

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