Builder's General


Builders’ General Supply is committed to its customers by offering quality building materials and exceptional customer service. Now four generations strong, Builders’ General was incorporated in 1931 with its first location in Cranford, NJ. Our team instrumented a full update to their online identity and social media presence, including video content, post content and more. We are also overseeing all their ad design and placement, email marketing solutions and targeted sponsored campaigns.

INDUSTRY came on board to assist with Builder’s General marketing and design campaigns, both physically and digitally. We initially started by revamping the social media strategy to give it a local NJ, community feel.  First, we crafted a series of short video and social content looks, followed by a sleek emakerting newsletter.

Our team continues to collaborate with the BGS team to create regular video productions, photography, targeted email marketing campaigns, social media content, and editorial content.