Founded in 1931, Builders’ General Supply is a family-run company now in its fourth generation, led by brothers Tim and Phil along with key family members who continue the legacy. The company provides quality building materials and exceptional service across seven locations in Central New Jersey. INDUSTRY helps convey this rich heritage and expertise through creative content that resonates with builders, contractors, and homeowners alike. After a deep dive into their brand, we organized multiple photo and video shoots across locations and projects to capture their craftsmanship and dedication. INDUSTRY then led comprehensive campaigns including social media, email marketing, print ads, and internal communications—showcasing Builders’ General’s breadth of services and values. The collaboration continues with ongoing creative content and strategic outreach.